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Retention Leadership

Retention Leadership is the practice of leading people and organizations with the explicit intent of improving employee retention, building positive relationships that contribute to reducing unwanted turnover, and encouraging employees to be fully engaged in their work.

It is well documented that just over the horizon lies a demographically-driven labor and skill shortage unlike any seen before. Growth of the U.S. born workforce during the last 20 years was 44%. For the next 20 years that growth will drop to zero. In one of the most comprehensive studies on the subject to date, The Aspen Institute's Domestic Strategy Group summarizes it this way: Ignoring the labor and skill shortages “will threaten our productivity and growth, (and) our international competitiveness…The combination of slowing labor force growth and slowing skills growth looks particularly ominous.” Hanging on to well-performing employees will reach a new level of urgency for organizations of all types and sizes.

At the same time, it's now widely understood that leaders, and the quality of the relationships they build with their direct reports, are the key to why people stay and what usually drives them away. It's also true that leadership development consistently appears at the top of the strategy list for organizations trying to remain successful and competitive. Companies consistently invest more time, energy and resources in developing present and future leaders than nearly any other business and performance improvement effort.

But here's the problem. The philosophies, principles, beliefs, and teachings of leadership are largely based on the availability of an ever-expanding and perpetually better-educated talent pool. These dynamics may, quite simply, no longer apply. It's time to look at leaders and their development in a new light. As the competition for talent heats up, leaders, and their skill in building trusting relationships and retention-oriented climates, will become critical.

Now is the time for Retention Leadership. Leadership development must be tied to specific business outcomes, and few business priorities will eclipse talent retention in a world of disappearing workers. Leaders need to be trained in retention skills and held accountable for helping keep good employees. It's time for Retention Leadership.

Register now to receive a copy of the T+D article Retention Leadership and to receive future research reports, white papers, and other information on Retention Leadership, register here.

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